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Impact of A/B testing on Search Engine Optimization (SEO)
Update: there is even an official confirmation from Google’s Matt Cutts that split testing does not impact search rankings. A lot of our potential customers are concerned whether A/B or multivariate...
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A/B testing with competing goals: newsletter CTR increased by 190%, but...
Many times A/B testing is not limited to a single conversion goal. In fact, your test variations usually affect many different conversion goals on your site such as free trial signups, paid signups,...
View ArticleNew Feature: Custom URLs for your A/B and Multivariate tests
Visual Website Optimizer has a feature that allows running of same A/B or multivariate test on multiple pages at once. For example, if your site has several product categories and you would like to run...
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Get ideas for A/B testing from website evaluation by experts
Let’s admit it: getting ideas for A/B and multivariate tests is a hard job! It becomes even harder because of your familiarity with your website or landing page. Since you breathe-and-eat your website...
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Killer idea: play the split testing game with your boss and colleagues
Let’s admit it: your boss has certain opinions on the website design, the usability consultant has some “best-practices” suggestions and the sales team wants specific changes to increase leads. Heck,...
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Best A/B Testing Case Studies of 2010
Boy, what a year 2010 has been for A/B testing industry and Visual Website Optimizer. We saw tens and hundreds of small/medium sized businesses increase sales and conversions on their websites. Our...
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How to increase newsletter signups by 28%? Ask users to ‘watch a video’ or...
Last week we ran an A/B test contest where you had to guess which button increased newsletter signups by 28%. Was it ‘watch a video’ or was it ‘get instant access‘? We got a total of 51 submissions...
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Revenue Tracking for A/B testing: exciting new feature in Visual Website...
We are extremely proud to release a brand new feature in Visual Website Optimizer: Revenue Tracking. This is a significant new development for our product because it means now in addition to tracking...
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A/B testing is not snake oil
Recently on Hacker News, someone commented that A/B testing has become like snake oil, making grand promises to be a panacea for increasing conversion rates. This comment troubled me not because the...
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Do human photos on a landing page increase sales and conversions?
Starting with a new series on this blog called Revisiting the Classics, I will re-look at our A/B testing case studies and throw some new light on it (with additional commentary). The case study that I...
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[New Feature] Now automatically preview your A/B test on multiple browsers
There’s great news for anyone using Visual Website Optimizer to carry out A/B tests on their websites and landing pages. Your chosen A/B testing software now supports Multiple Browsers Previews i.e....
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Do human photos on a landing page increase sales and conversions?
Starting with a new series on this blog called Revisiting the Classics, I will re-look at our A/B testing case studies and throw some new light on it (with additional commentary). The case study that I...
View ArticleClik here to view.
[New Feature] Now automatically preview your A/B test on multiple browsers
There’s great news for anyone using Visual Website Optimizer to carry out A/B tests on their websites and landing pages. Your chosen A/B testing software now supports Multiple Browsers Previews i.e....
View ArticleClik here to view.
13 Tips for Producing High-Converting Videos for Your Business
The statistics associated with online videos are fascinating. It has been proven that viewers retain 58% more of what they see versus what they read, online shoppers who see videos are 1.81x more...
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Customer Review Widget Increased eCommerce Sales by 36%
FietsPunt.nl is a Dutch online biking solutions store. They sell everything from bicycle parts to accessories to cycling wear. Their homepage looks pretty impressive with shipping info and return...
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9 Irresistibly Smart Copywriting Examples for Better Conversions
I will keep this part super-short and take you directly to the land of some amazingly clever copywriting used in modal boxes, CTAs, among other elements on websites. Some of them are straightforward,...
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14 Ways to Reduce Bounce and Increase Engagement on Your eCommerce Site
Visitors land on your site, hang around for a few precious seconds and then bounce without visiting another page. Sounds like a familiar problem? The average bounce rate of the eCommerce industry is...
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A/B Testing Image on Lead Generation Page Increased Conversions by 89%
Makelaarsland is a Netherlands-based brokerage firm. Prospective home sellers can sign up on their website to make the company their estate agent. The Goal The website had a three-step registration...
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Launching VWO: The Next Generation of Visual Website Optimizer
Update 4pm IST, June 27 2014 (added more clarification in FAQs): The new update of Visual Website Optimizer is immediately available for all our current customers. Login to your account and a simple...
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14 Actionable Tips to Increase Travel Website Bookings
So the visitors land on your travel website, search for flights and accommodation and then randomly leave without completing the booking — almost on a whim. If your website has also been seeing a...
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